Bridging the gender gap in finance

As we started SALT, we spoke to hundreds
of women about women, money, choices.
This is what they told us…

Its truly liberating for women when you can finally understand what money means and how and what you can do with your money.Masaba GuptaActor, Fashion Designer, Founder of House of Masaba

The (Rural) women have always been excluded from the financial sector. And they said to us — don’t give us poor solutions because we are poor. Give us smart solutions.Chetna Gola SinhaFounder, Mann Deshi Bank & Foundation

When you talk about money, you hit at the heart of patriarchy.Karuna NandyLawyer, Supreme Court

Often money gives you the power to say no. I have made difficult choices in life and work, and yet I have said no to work that didn’t resonate with me. For me that is freedom. But a better sense of finances would have surely helped.Nandita DasFilmmaker, Actor, Social Advocate

Money has much more power than just buying. It’s connected to all types of power. Your entire being, your ability to exist is paralysed without money.Swarnamalya GaneshActor, Dance Historian, Choreographer

Financial freedom for me is not earning another rupee for the rest of your life, but still being able to maintain your current lifestyle.Kiran ManralWriter, Author, Novelist

Women have always held the reigns of household finances. I think that in essence women are intrinsically good at money management. We have just been told for too long that somebody else has to manage serious stuff like money.Mini MenonCo-Founder & Editor, Live History India

Money is the only human-made thing that invokes visceral responses the way food or lightening do. To me that is nothing short of magical.Aditi SholapurkarCo-Founder, SALT

Growing up, I observed that my mom made all 4 digit kind of decisions. On the other hand, my dad made all the 5 digit+ decisionsDisha AgarwalFounder, WildMoss Clothing

Money is an enabler that allows me to have a joyful lifestyle and create empowering opportunities for others too.Shilpa AjwaniStrategy Consultant, Leadership Advisor

We realised through the conversations and research we were doing that there is a huge gap for young millennials and GenZ women. The first battle with finances is an emotional battle, not a knowledge battle. No one seems to be addressing that.Chaitra ChidanandCo- Founder, SALT

Financial Literacy a tool of power, independence and freedom, especially for women. Nothing can be more important than this for India to realise its ambition to be a $5 Trillion economy.Monica JasujaFintech and Payments Product Leader

The female economy will grow more in this decade than it has throughout human history.Shinjini KumarCo-Founder, SALT